Tell Your Story
Typical Package Includes
- Research questionnaire
- 1 or 2 day facilitated planning sessions
- Documented message concept
- Recommendation for creative development
At the heart of a good company is always a good story. At the heart of an effective marketing strategy there is a message that tells that story. It is like the sound of an ice-cream truck on a hot day. You know it when you hear it because it is meaningful, memorable and creates passionate action.
Your message will answer important questions like: who you are, what you sell, how it is different, who you sell to and why they should care. Developing this message can be a challenge for any company.
Using proven positioning statement development techniques, JBurgess and Associates will guide you through the process of answering those questions in a clear and concise way, which will result in a message concept that is meaningful, memorable and creates action.
This is the foundation from which you can build out creative statements, graphics and other ways to communicate the message.