Strategic Marketing Plan
A system that works
Typical Package Includes
- Research questionnaire
- 1 or 2 day facilitated planning sessions
- Marketing plan development
- Resourcing recommendations and follow up plan
You have a great story to tell. Now it is time to get the word out there.
With so many tactics available at your disposal it is easy to get overwhelmed and spread too thin. Perhaps you have even started doing some of these tactics and have even begun to optimize them individually. But, now you are looking for a way to optimize the whole bunch and coordinate them into some sort of cohesive strategy. A machine that is greater than the sum of its parts.
Everything you do should have a purpose, and what tactics you choose depends on how they fit into the greater context. It is all about alignment. The purpose could be to raise awareness, generate leads or nurture leads through the sales cycle, etc. Whatever you decide is important.
Through brainstorming and collaborative techniques we will work with your team to understand what is important and establish the best weight and mix of tactics based on the purpose, while taking into consideration your company’s unique resource constraints and capabilities.